Corneliani – Percolometria
Percolometria is a fashion film for the Italian brand Corneliani. Art director Pablo Arroyo asked us to surprise the brand’s clientele, used to frame luxury between marble columns and solid-wood tables, with something itchy. Having a few beautiful outfits to film and being given total freedom, we designed a coreography with a dancer and substituted his head and hands with Bauhaus-punk inspired geometry.
The campaign was juicy too. Instead of setting up a catwalk, Corneliani sent 750 iPads to journalists, influencers and their best clients. Each iPad contained our film plus three others, the complete presskit and lookbook.
- Directed by Matteo di Gioia and Luis Felipe Bueno
- Illustration - Anna Resmini
- Performer - Cristian Cucco
- Camera - Pietro Agostini
- Lights & grip - Aextra Studio
- Art Direction - Pablo Arroyo
- Post Production - TJS