Corneliani – Percolometria

Percolometria is a fashion film for the Italian brand Corneliani. Art director Pablo Arroyo asked us to surprise the brand’s clientele, used to frame luxury between marble columns and solid-wood tables, with something itchy. Having a few beautiful outfits to film and being given total freedom, we designed a coreography with a dancer and substituted his head and hands with Bauhaus-punk inspired geometry.

The campaign was juicy too. Instead of setting up a catwalk, Corneliani sent 750 iPads to journalists, influencers and their best clients. Each iPad contained our film plus three others, the complete presskit and lookbook.